Case Study: 4x ROAS for E-Commerce Fashion Brand

The Objective

The campaign aimed to establish a strong online presence, drive high-quality traffic, and optimize conversions for an Indian fashion e-commerce brand. The primary goal was to achieve a 4x Return On Ad Spend (ROAS) by the end of a 6-month period, establishing a profitable and scalable marketing funnel.

6-Month Strategic Plan

1-2

Months 1–2: Setup & Prospecting

We established a robust tracking foundation and launched broad prospecting campaigns on Meta and Google Shopping. Initial influencer outreach began to generate authentic User-Generated Content (UGC) for later stages.

3-4

Months 3–4: Remarketing & UGC Ads

The strategy shifted to nurturing potential customers. We launched dynamic remarketing campaigns and utilized the UGC from influencers as high-performing ad creatives, while A/B testing formats and optimizing bids.

5-6

Months 5–6: Scaling During Festive/Wedding Season

We capitalized on peak seasonal demand by increasing budgets on top-performing campaigns, launching themed offers, and collaborating with mid-tier influencers to maximize reach and drive conversions towards the 4x ROAS goal.

Full-Funnel Strategy

We designed a comprehensive funnel to guide customers from initial awareness to final purchase and repeat business.

Top of Funnel (TOFU): Awareness

Attracted new audiences through broad prospecting on Meta Ads, Google Shopping, and influencer awareness content.

Middle of Funnel (MOFU): Consideration

Re-engaged interested users who had watched videos, visited the website, or added items to their cart.

Bottom of Funnel (BOFU): Conversion

Converted high-intent users through abandoned cart remarketing, dynamic product ads, and cross-selling to returning customers.

Risk Management

High Initial CPACountered by optimizing audiences and creatives based on performance data.
Seasonal DependencyDiversified promotions with evergreen collections to maintain a stable baseline.
Creative FatigueRefreshed UGC and ad creatives every 2–3 weeks to maintain high engagement.

Expected Outcomes

The 6-month campaign is projected to successfully achieve the 4x ROAS target, driven by a significant scaling effort during the festive season. The strategy is designed to deliver consistent revenue growth, culminating in a strong festive sales spike and establishing a profitable marketing model for the brand's future.

Achieving 4x ROAS for an E-Commerce Fashion Brand