What to include
- A short code or OTP placeholder (e.g., {{1}}).
- Expiration time and instructions if needed.
- Support contact if the user did not request the code.
WhatsApp authentication template
How to design and submit WhatsApp authentication templates for OTP/login use cases.
WhatsApp authentication templates are used for OTPs and login flows. They fall under the authentication category and must be concise and secure.
Key takeaways
- Authentication templates carry OTPs or login codes; no promotions allowed.
- Clarity and security matter—avoid adding marketing content.
- Include sample OTP values when submitting for approval.
Related guides worth reading next
Strengthen this topic cluster by also reading What are WhatsApp message templates?, WhatsApp Business API template meaning.
Best practices
- Keep it brief and avoid links unless necessary.
- Do not mix promotions or upsells—stay purely transactional.
- Use numeric placeholders and clear sample values.
Example copy
- “Your verification code is {{1}}. It expires in 10 minutes.”
- “Use {{1}} to log in. If you didn’t request this, reply STOP.”
FAQs
Can I add marketing to an authentication template?
No. That would violate policy and likely get rejected. Keep auth templates purely for verification.
Do I need opt-in for OTPs?
OTP flows are usually user-initiated via login/checkout; ensure you still respect user consent and security.
Can I localize OTP templates?
Yes, submit localized versions per language to avoid user confusion and rejections.
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