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WhatsApp Business API / 4 min read

WhatsApp Business API interactive buttons

Create and send interactive button messages with WhatsApp Business API.

Interactive buttons in WhatsApp Business API let users tap quick replies or CTA buttons, improving engagement and routing.

Key takeaways

  • Interactive type can be button, list, or product message (where supported).
  • Button payloads include reply IDs you handle in webhooks.
  • Keep button labels concise and actions clear.

Button structure

  • Use type: "interactive" with interactive.type: "button".
  • Include body text and action.buttons with reply IDs/titles.
  • Handle reply IDs in your webhook to drive next steps.

Design tips

  • Limit to clear, distinct choices (e.g., Confirm vs Reschedule).
  • Keep titles short to avoid truncation.
  • Pair with a concise body explaining the action.

Example payload

  • { "messaging_product": "whatsapp", "to": "<PHONE>", "type": "interactive", "interactive": { "type": "button", "body": { "text": "Confirm appointment?" }, "action": { "buttons": [ { "type": "reply", "reply": { "id": "confirm", "title": "Yes" } }, { "type": "reply", "reply": { "id": "reschedule", "title": "Reschedule" } } ] } } }

FAQs

Can I combine buttons with templates?

Yes. Templates can include buttons; ensure they match the template’s category and intent.

Do buttons change pricing?

No. Pricing depends on the conversation category, not the message components.

How do I track clicks?

Use reply IDs from webhook payloads to route logic and analytics.

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