Webhook setup
- Expose an HTTPS endpoint accessible to Meta/provider.
- Complete the verification handshake (hub.mode, hub.verify_token, hub.challenge for Cloud API).
- Store secrets/verify tokens in env vars.
Send campaign broadcasts with audience filters
Automate FAQs and first-response journeys
Design no-code chat journeys and branches
AI replies with context and intent handling
Recover carts and drive order conversions
Book, reschedule, and remind automatically
Score and route leads to the right team
Capture and track leads from multiple sources
Run promotional campaigns with compliance
Convert ad clicks into WhatsApp conversations
Official API setup, templates, and scaling
Connect CRM, sheets, ERP, and custom tools
Webhook basics for WhatsApp Business API: events, payloads, and security.
Webhooks deliver WhatsApp Business API events like message statuses and replies. Setting them up correctly ensures your CRM/helpdesk stays in sync.
Strengthen this topic cluster by also reading WhatsApp Business API integration, WhatsApp Business API send message API.
Do I need a static IP?
Not required for Cloud API, but your endpoint must be reachable via HTTPS.
How do I secure the webhook?
Use signature verification/verify tokens and HTTPS. Reject unverifiable requests.
Can I retry failed deliveries?
Meta may retry; you should handle idempotency. Implement your own retry/backoff for internal processing failures.
Technical Integration
WhatsApp Business API integration
Integration steps, auth, endpoints, and testing tips.
Technical Integration
WhatsApp Business API send message API
Endpoints, required fields, and response handling.
Technical Integration
WhatsApp Business API JSON example
Example requests for text, media, and interactive messages.
Technical Integration
WhatsApp Business API interactive buttons
Button types, payload structure, and handling responses.
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Verified templates, inbox for teams, broadcasts, reminders, and billing workflows.