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WhatsApp Business API Setup and Eligibility 5 min read

WhatsApp Business API account setup

How to set up your WhatsApp Business API account with a provider, number, and templates.

Set up your WhatsApp Business API account by connecting a provider, verifying your number and display name, and preparing templates and inbox routing.

Key takeaways

  • Sign up with a provider/platform and link your Business Manager.
  • Connect a phone number, verify it, and request display name approval.
  • Load templates, set inbox routing, and run a live test before scaling.

Related guides worth reading next

Strengthen this topic cluster by also reading Who can use WhatsApp Business API?, How to apply for WhatsApp Business API.

Number and display name

  • Pick a number that is not active on the consumer or Business app.
  • Verify via SMS/voice and submit your display name (matching your brand and website).
  • If migrating from another provider, follow the official porting steps to retain reputation.

Templates, inbox, and testing

  • Create initial utility templates (order update, reminder, OTP).
  • Set routing rules: bots first, then agents; add business hours and SLAs.
  • Send a test template to a verified test number to validate delivery and replies.

FAQs

Can I connect multiple numbers?

Yes. Many businesses use separate numbers per brand or region. Manage them in Business Manager and your provider dashboard.

Do I need to warm up the number?

Start with small, relevant sends to keep quality high. Avoid cold broadcasts immediately after setup.

How do I confirm my display name is approved?

Your provider will show approval status. The name must match your brand and website; otherwise Meta may reject it.

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