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WhatsApp Business API / 4 min read

WhatsApp Business API requirements

All prerequisites you need before going live on WhatsApp Business API.

To launch on the WhatsApp Business API, gather the right documents, configure your business account, and prepare opt-in and templates. This checklist keeps you on track.

Key takeaways

  • Verify your Facebook Business account with legal documents.
  • Secure a dedicated phone number and display name that match your brand.
  • Set up opt-in capture and prepare compliant message templates.

Identity and verification

  • Government registration/tax documents for verification.
  • Consistent display name that matches your brand and website.
  • Domain and website that reflect the same brand.

Phone number and tech setup

  • A phone number not tied to the consumer or Business app.
  • Access to receive SMS/voice for number verification.
  • Webhook URL (from your platform) to receive delivery and reply events.

Consent and templates

  • Opt-in capture with clear value statement and frequency.
  • Initial templates for utility (orders, invoices, appointments).
  • Fallback plan for template rejections (adjust wording, add samples).

FAQs

Do I need a business email domain?

Using a domain email that matches your brand helps trust and approvals but is not strictly required.

Can I reuse a number from WhatsApp Business app?

You must move it to the API, and it will stop working in the app after migration.

What if my webhook is not ready?

Use your provider’s default webhook/inbox while you set up your own. You still need an endpoint for delivery and reply events.

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