Core eligibility criteria
- Registered legal entity with verifiable documents.
- Facebook Business verification complete.
- A phone number that is not tied to the consumer or Business app.
- Opt-in collection that states what messages users will receive.
WhatsApp Business API eligibility
Check if your business qualifies for WhatsApp Business API and what categories face restrictions.
Eligibility for WhatsApp Business API depends on being a verified, policy-compliant business with clear customer opt-in. Restricted industries face extra scrutiny.
Key takeaways
- You need a verified Facebook Business account and compliant use cases.
- Certain categories (tobacco, gambling, weapons, illicit services) are restricted or disallowed.
- Opt-in proof and a clear display name help approvals and quality.
Related guides worth reading next
Strengthen this topic cluster by also reading Who can use WhatsApp Business API?, How to apply for WhatsApp Business API.
Restricted or sensitive categories
Meta may deny or limit access for high-risk industries. Review the latest Commerce and Business Messaging policies before applying.
Signals that strengthen eligibility
- Display name matches your brand and website.
- Privacy policy and terms of service available on your site.
- Documented opt-in capture (forms, checkboxes, consent logs).
FAQs
Can early-stage startups use the API?
Yes, if they meet verification and policy requirements. Size is not a blocker.
Do nonprofits qualify?
Yes. Nonprofits can use the API as long as they comply with policies and verification.
What if my industry is partially restricted?
Work with your provider to confirm allowed use cases, or consider alternative channels if Meta disallows your category.
Explore more WhatsApp Business API resources
Setup and Eligibility
Who can use WhatsApp Business API?
Supported business types, verification steps, and documentation you need to submit.
Setup and Eligibility
How to apply for WhatsApp Business API
Application flow, required documents, and choosing a Business Solution Provider.
Setup and Eligibility
WhatsApp Business API requirements
Verification, opt-in, templates, and hosting considerations.
Setup and Eligibility
WhatsApp Business API account setup
Provider signup, number connection, template approvals, and inbox readiness.
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